For 20 years docleaf, led by its founder Dr. David Perl, have coached and mentored CEO’s through the most adverse of business crises. It was through these experiences that Dr. Perl became curious as to what set apart the businesses that weathered the storm well as compared to those that suffered more reputational and other damage. It is from working alongside leaders during crises that has motivated the company to develop an expertise in coaching and mentoring those at the helm in becoming more effective in the navigation of their lives.
David qualified as a medical practioner from St. Thomas’ Hospital, London in 1984. He has commercial experience creating one of the UK’s most successful crisis management consultancies.
He is a qualified psychological psychotherapist and is experienced in hypnotherapy and NLP. He has worked in General Practice, Psychiatry and Trauma before leaving full-time medical practice to set up docleaf in 1998. docleaf is a crisis management consultancy which has worked with multinational tourism, conferencing, aviation and defence contractors.
David speaks internationally on leadership, psychology of business and crisis management.
David is a medical doctor, qualified psychotherapist and relationship/marriage therapist. As a consequence he is well versed in maintaining professional and personal boundaries and treating confidentiality with the highest priority.
He treats all material – whether personal, professional or industry-related with the utmost respect.